Valentin Arias Delgado and Diana Franco Durango, from Colombia, perform their routine at the Stage style Tango World Championship, in Buenos Aires, Argentina, August 31, 2016. (Photo by Enrique Marcarian/Reuters)

Brazilian fashion modell Gisele Bundchen on March 9, 2023 teases for Brazilian footwear brand Arezzo's Winter 2023 campaign. The newly-divorced 42-year-old transforms into a blonde bombshell in these striking images to promote the sassy collection by creative director Giovanni Bianco. (Photo by Arezzo/The Mega Agency)

Four-year-old Solaris Arias (right) jumps through water spraying from an open fire hydrant in Providence, Rhode Island, on June 20, 2012. Much of the state remained under a heat advisory Tuesday afternoon because of the steamy air mass that has moved into the region resulting in temperatures in the 90s. (Photo by Steven Senne/AP Photo)

Protesters walk the runway at the COACH Spring 2024 Ready To Wear Fashion Show and dinner event at the New York Public Library (NYPL) on September 7, 2023 in New York, New York. (Photo by Giovanni Giannoni/WWD via Getty Images)

A resident looks at a parade marking the 496th anniversary of Panama City, Panama August 15, 2015. Modern-day Panama City includes the historical ruins of the original Panama Viejo settlement founded on August 15, 1519 by Spaniard Pedro Arias Davila, according to local media. (Photo by Carlos Jasso/Reuters)

In this photograph taken on January 19, 2012, Indonesian schoolchildren hold on to iron cables as they cross a nearly-collapsed suspension bridge at Sanghiang Tanjung village in Indonesia's Banten province to reach their school. (Photo by Kris Aria/AFP Photo)

Yi Arias, a CORE crew member in an upbeat mood at COVID-19 mass-vaccination of healthcare workers taking place at Dodger Stadium in Los Angeles, California, U.S., January 15, 2021 (Photo by Irfan Khan/Pool via Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.