The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A British space-exploration company has revealed its aim to fly the public to the moon from 2015 – providing they have £100m for a ticket.

Photo: Jenn Sander from Red Robin PR, wearing a spacesuit once worn by US Astronaut Peggy Whitson, sits inside a re-entry capsule owned by Excalibur Almaz outside the Queen Elizabeth II Centre on June 19, 2012 in London, England. The company today announced their plan to fly people to the moon on what is the 40th anniversary year of the Apollo 17 moon landing. (Photo by Rosie Hallam)

Personal trainer, Denise Austin, and Katie Austin arrive at the ESPY Awards at the Microsoft Theater on Wednesday, July 13, 2016, in Los Angeles. (Photo by Jordan Strauss/Invision/AP Photo)

A demonstrator participates in a chant outside the Main Building on campus with hundreds of other students. Professors, students, and supporters of UT-Austin demonstrate on campus, Thursday, April 25, 2024, in Austin. (Photo by Ricardo B. Brazziell/Austin American-Statesman via AP Photo)

Katie Austin (L) and Denise Austin attend the 2019 ESPY Awards at Microsoft Theater on July 10, 2019 in Los Angeles, California. (Photo by Chelsea Lauren/Rex Features/Shutterstock)

Attendees wear a cardboard “Facebox” at the 2017 South By Southwest (SXSW) Interactive Festival at the Austin Convention Center in Austin, Texas, U.S., on Monday, March 13, 2017. The SXSW Interactive Festival features a variety of tracks that allow attendees to explore what's next in the worlds of entertainment, culture, and technology. (Photo by David Paul Morris/Bloomberg)