The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A sign reading “STOP Danger of Avalanches” blocks a local road on January 11, 2012 near Ischgl, Austria. Over the last few days heavy snowfalls have caused chaos in parts of Austria and Switzerland by blocking rail and road connections, stranding vacationers at mountain ski resorts and creating the risk of avalanches throughout the region. (Photo by Johannes Simon/Getty Images)

New York's famed Empire State Building hosted new guests on Saturday night as images of endangered animals were flashed across its facade.

“The Southern Tamandua, Collared Anteater or Lesser Anteater (Tamandua tetradactyla) is a species of anteater from South America. It is a solitary animal, found in many habitats from mature to highly disturbed secondary forests and arid savannas. It feeds on ants, termites and bees. It has very strong foreclaws that can be used to break insect nests or to defend itself”. – Wikipedia

Photo: A three-month-old baby Southern Tamandua “Konbu” lies on its mother Tae's back at Sunshine International Aquarium on July 7, 2009 in Tokyo, Japan. Baby Southern Tamandua feels safe and comfortable holding onto something and normally stays on the mother's back until around 3 months old. (Photo by Junko Kimura/Getty Images)

British artist, Mark Coreth sits on top of the “Sydney Ice Bear” carved from a 10 tonne block of ice to illustrate how humans affect climate change in the Arctic at Customs House on June 3, 2011 in Sydney, Australia. The public will be welcomed to touch the bear, and leave an imprint which will begin the melting process and act as a metaphor for how humans affect the environment. The ice bear's has visited six cities on it's global tour since 2009; the visit to Sydney coincides with World Environment Day on June 5. (Photo by Lisa Maree Williams/Getty Images)

A body surfer rides a high wave at the Wedge on September 1, 2011 in Newport Beach, California. Waves measuring up to 20 feet pounded the beach. A winter storm off the coast of Australia and New Zealand brought unusally hgh serve to the Southern California beaches. (Photo by Kevork Djansezian/Getty Images)

Riot police face off with demonstrators at the “Occupy Denver” camp on October 29, 2011 in Denver, Colorado. Following a march by protesters, police moved in on their encampment to tear down recently erected tents. They arrested numerous protesters, pepper-sprayed others and others reportedly fired rubber bullets at the crowd during the confrontation. (Photo by John Moore/Getty Images)