Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Alex “Torreto” Vellios, a 26-year old barber sports his tattoo of an open razor as he holds a real razor while preparing for his first customer of the day at his Torreto barber shop in Frankfurt, January 6, 2015. Inspired by a childhood trip to the barbers with his grandfather in Greece, Vellios, a formally trained hairdresser and self-taught barber, fulfilled his dream of opening his own gentleman's barber shop five months ago and has turned it into a successful male grooming and shaving business with customers now waiting up to three to four weeks for an appointment to see him. (Photo by Kai Pfaffenbach/Reuters)

Christmas decoration selling during Depot Christmas Shopping on November 23, 2011 in Hamburg, Germany. (Photo by Christian Augustin/Getty Images)

Hot air balloons rise over Innes Common Park during a dawn lift on March 29, 2012 in Hamilton, New Zealand. Each Autumn over 30 hot air balloons grace the sky as part of the Balloons Over Waikato Festival. (Photo by Sandra Mu/Getty Images)

Model Ireland Baldwin attends NBC and Time Inc. celebrate the 50th anniversary of the Sports Illustrated Swimsuit Issue at Dolby Theatre on January 14, 2014 in Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images)

Brendan Fitzpatrick is a commercial photographer specialising in advertising and lifestyle photography. He also creates unique X-ray images marketed under the banner Invisible Light. Brendan is based in Sydney, Australia. (Photo by Brendan Fitzpatrick)

General view of a Saks Fifth Avenue Holiday shopping window display on November 30, 2015 in New York City. (Photo by Michael Loccisano/Getty Images)