Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A fireman from the London Fire Brigade, wearing a smoke helmet. (Photo by Topical Press Agency/Getty Images). Circa 1908

When Dutch photographer Marcel Heijnen moved to Hong Kong, the territory’s shop cats instantly caught his eye. While the “feline emperors” are the stars, his shots also offer insights into Hong Kong’s wares, from dried fish to paper. Here: Hong Kong Shop Cats #17. (Photo by Marcel Heijnen/Blue Lotus)

Alex “Torreto” Vellios, a 26-year old barber sports his tattoo of an open razor as he holds a real razor while preparing for his first customer of the day at his Torreto barber shop in Frankfurt, January 6, 2015. Inspired by a childhood trip to the barbers with his grandfather in Greece, Vellios, a formally trained hairdresser and self-taught barber, fulfilled his dream of opening his own gentleman's barber shop five months ago and has turned it into a successful male grooming and shaving business with customers now waiting up to three to four weeks for an appointment to see him. (Photo by Kai Pfaffenbach/Reuters)

Christmas decoration selling during Depot Christmas Shopping on November 23, 2011 in Hamburg, Germany. (Photo by Christian Augustin/Getty Images)

A woman wearing a bikini stands next to fuel pumps as she waits to top up fuel at a petrol station in Kiev, Ukraine, September 26, 2015. One of the largest networks of petrol stations in Ukraine organized a campaign in which anyone who showed up in swimwear at a particular gas station during specified hours would receive free gasoline, according to representatives of the company. (Photo by Valentyn Ogirenko/Reuters)

General view of a Saks Fifth Avenue Holiday shopping window display on November 30, 2015 in New York City. (Photo by Michael Loccisano/Getty Images)