The Toyota FCV Plus fuel cell concept car is displayed on media day at the Paris auto show, in Paris, France, September 29, 2016. (Photo by Benoit Tessier/Reuters)

“Itasha (痛車), literally “painmobile”, is a Japanese term for an otaku fad of individuals decorating the bodies of their cars with fictional characters of anime, manga, or video games (especially bishōjo game or eroge). These characters are predominately “cute” female. The decorations usually involve paint schemes and stickers. Automobiles are called Itasha, while similar motorcycles and bicycles are called itansha (痛単車) and itachari (痛チャリ), respectively”. – Wikipedia


Photo: A visitor takes pictures of an anime-decorated «Itasha» car displayed during the “Moe Fes in Washimiya” at Washimiya Town Hall on July 18, 2009 in Washimiya, Saitama, Japan. Itasha, a word derived from “itai” (painful) and “sha” (car), are vehicles decorated with mostly female characters from Japanese manga, anime and video games. (Photo by Kiyoshi Ota/Getty Images)

People look on at the side of a road as Toyota Gazoo Racing WRT's British driver Elfyn Evans steers his Toyota GR Yaris Rally1 Hybrid with British co-driver Scott Martin while arriving to Naivasha ahead of the second day of the World Rally Championship (WRC) Safari Rally Kenya in Naivasha, on March 28, 2024. (Photo by Luis Tato/AFP Photo)

Toyota driver Rainer Wissmans of Germany drives during the 2nd stage of the Dakar Rally 2015, from Villa Carlos Paz to San Juan January 5, 2015. (Photo by Jean-Paul Pelissier/Reuters)

A three-seater Toyota Kikai concept car is displayed during the 2016 CES trade show in Las Vegas, Nevada January 8, 2016. (Photo by Steve Marcus/Reuters)

Lucas Moraes (BRA) and Armand Monleon (ESP) of team Toyota Gazoo Racing trains during the shakedown prior Rally Dakar 2025 in Bisha, Saudi Arabia on January 02, 2025. (Photo by Marcelo Maragni/Red Bull)

A journalist sits next to a dummy during a virtual Toyota test drive, during the press day at the 86th Geneva International Motor Show in Geneva, Switzerland, 01 March 2016. The Motor Show will open its gates to the public from 3th to 13th March presenting more than 200 exhibitors and more than 120 world and European premieres. (Photo by Martial Trezzini/EPA)