To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A person dressed as the Statue of Liberty pays for a hot dog on a side street near the 51st Annual Village Halloween Parade in New York, New York, USA, 31 October 2024. The annual holiday parade passes through the city's Greenwich Village neighborhood and claims to be the largest Halloween parade in the world. (Photo by Justin Lane/EPA/EFE)

A girl shows off her elaborate outfit at the West Side Hallo Fest, a Halloween festival in Bucharest, Romania, Saturday, October 27, 2023. Tens of thousands streamed last weekend to Bucharest's Angels' Island peninsula for what was the biggest Halloween festival in the Eastern European nation since the fall of Communism. (Photo by Vadim Ghirda/AP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)