CANNES, FRANCE - NOVEMBER 03: Italian Prime Minister Silvio Berlusconi leaves the conference centre after the first day of the G20 Summit on November 3, 2011 in Cannes, France. World's top economic leaders are attending the G20 summit in Cannes on November 3rd and 4th, and are expected to debate current issues surrounding the global financial system in the hope of fending off a global recession and finding an answer to the Eurozone crisis. (Photo by Dan Kitwood/Getty Images)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A man walks past an overturned car in the street that was damaged in flooding caused by torrential rain in Cannes, France, October 4, 2015. (Photo by Eric Gaillard/Reuters)

British actress Elizabeth Hurley poses for photographers during a beachside event to promote her swimwear range in Cannes, France on May 23, 2006. (Photo by Michel Dufour/WireImage)

American singer, actress, and television personality Kelly Rowland wears Gaurav Gupta Couture at the Kilian Paris “Sunkissed Goddess” party on May 22, 2024 in Cannes, France. (Photo by Pierrick Rocher/BFA.com)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.