“A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights”. – UN Women. (Photo by Ogilvy & Mather, Dubai, UAE/UN Women)

A life-size sculpture of a pianist, made of approximately 210,000 matches and weighs around 100 kilograms, is seen in Tomislav Horvat's studio in Podturen, Croatia, October 27, 2016. For the last ten years, Horvat has built sculptures made from matches. This is his biggest sculpture to date that took him some 30 months to build. (Photo by Antonio Bronic/Reuters)

Sap runs out of a frankincense tree near Mader Moge, Somaliland, a breakaway region of Somalia on August 4, 2016In a tradition dating to Biblical times, men rise at dawn in the rugged Cal Madow mountains of Somaliland in the Horn of Africa to scale rocky outcrops in search of the prized sap of wild frankincense trees. (Photo by Jason Patinkin/AP Photo)

A gallery assistant holds a rare 14th century time-telling device device in Bonhams auction house on December 9, 2011 in London, England. The instrument, which dates from 1396 and was discovered in a shed in Queensland, Australia, is due to be auctioned on December 13, 2011 and is expected to fetch 200,000 GBP. (Photo by Oli Scarff/Getty Images)

Performers wearing traditional outfits demonstrate the Coopers' Dance on Marienplatz square on January 7, 2012 in Munich, Germany. The Coopers' Dance, known in German as the Schaefflertanz, is performed only every seven years and dates back to 1702. (Photo by Johannes Simon/Getty Images)

In this July 29, 2016 photo, cowgirl Dariadna Corujo winds up to lasso a calf during an improvised rodeo event at a farm in Sancti Spiritus, central Cuba. At the tender age of 6, Dariadna is already an expert barrel racer and calf roper. In the flat grasslands of Sancti Spiritus, a group of neighboring cattle ranchers founded a non-governmental organization called Future Ranchers more than a decade ago to revive Cuba’s rodeo culture, which dates back centuries to Spanish colonial times. (Photo by Ramon Espinosa/AP Photo)

Reverend Simon Davis prays with the dancers before the Abbots Bromley Horn Dance in Abbots Bromley, Britain, September 12, 2016. The Abbots Bromley Horn Dance is an English folk dance dating back to the Middle Ages. (Photo by Darren Staples/Reuters)

A man rides a horse through a bonfire as part of a ritual in honor of Saint Anthony, the patron saint of animals, in San Bartolome de Pinares, about 100 km west of Madrid, Spain on Thursday, January 16, 2014. On the eve of Saint Anthony's Day, hundreds ride their horses through the narrow cobblestone streets of the small village of San Bartolome during the “Luminarias”, a tradition that dates back 500 years and is meant to purify the animals with the smoke of the bonfires and protect them for the year to come. (Photo by Emilio Morenatti/AP Photo)