To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A racegoer arrives for Ladies Day of the Royal Ascot horse racing meeting, at Ascot Racecourse in Ascot, England, Thursday, June 22, 2023. (Photo by Alastair Grant/AP Photo)

A pilgrim enters the Basilica of Our Lady of Guadalupe on their hands and knees to honour the Virgin Mary in Mexico City, Mexico on December 11, 2022. (Photo by Jorge Nunez/Zuma Press Wire/Rex Features/Shutterstock)

Russia's Maria Stavitskaia performs during the ladies short program at the Rostelecom Cup ISU Grand Prix of Figure Skating in Moscow November 14, 2014. (Photo by Grigory Dukor/Reuters)