A group of people wearing Santa Claus hats and swimming suits participate in the 13th charity Great Santa Claus Run in downtown Budapest, Hungary, Sunday, December 11, 2016. (Photo by Balazs Mohai/MTI via AP Photo)

A pro-democracy protester wears a hat in the shape of a yellow rubber duck, which has become a recent symbol for the ongoing protests, during an anti-government rally in Bangkok on November 22, 2020. (Photo by Lillian Suwanrumpha/AFP Photo)

A woman wearing a traditional costume attends the celebrations marking the National Flag Day and the Day of Kyrgyz national “Ak-kalpak” hat at the central Ala-Too Square in Bishkek on March 4, 2021. (Photo by Vyacheslav Oseledko/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.