Zombie Boy, who holds a Guinness World Record for most bones inked on a human body, gave Londoners a fright on October 5, 2016 as he was spotted at commuter hotspots across the capital to promote Thorpe Park’s new Halloween attraction. Canadian born Zombie Boy has 90% of his body covered in tattoos with a value of over $20,000 in total, including an entire skeleton and skull on his face, visited Canary Wharf, Oxford Street and Soho. (Photo by Rex Features)

A boy poses with a butterfly on his face during a photocall to promote the “Sensational Butterflies” exhibition at the Natural History Museum in central London, on March 25, 2013. With around 400 live tropical butterflies and moths living in the temporary facility, visitors will get the chance to see them flying freely as well as looking for emerging butterflies at the hatchery window. Running from March 29 to September 15, 2013, the exhibition is housed in a structure in the museum grounds. (Photo by Leon Neal/AFP Photo)

A person dressed as an astronaut is seen at a metro station in Istanbul, Turkey on December 6, 2021. A man with an astronaut outfit walked around the city's metro stations as part of the promotion of NASA Space Exhibition, which reflects 50 years of space studies and experiences of the NASA, to be opened at Metropol Istanbul Mall. (Photo by Mehmet Murat Onel/Anadolu Agency via Getty Images)

Members of the Sydney Swans Football Club and LA Rams cheerleaders walk in the Sydney Gay & Lesbian Mardi Gras Parade as part of Sydney WorldPride on February 25, 2023 in Sydney, Australia. The Sydney Gay and Lesbian Mardi Gras parade returns to Oxford Street in celebration of the event's 45th anniversary. The parade began in 1978 as a march to commemorate the 1969 Stonewall Riots in New York and has been held every year since to promote awareness of gay, lesbian, bisexual and transgendered issues. (Photo by Brendon Thorne/Getty Images)

Supermodel Emily Ratajkowski in the last decade of September 2025 raised the temperature as she posed for steamy lingerie snaps to promote her campaign with Lounge underwear. The American businesswomen and producer has faced criticism over the years for her self-defined sexiness and womanhood but leaves little to the imagination as she showcases her seasonal picks from top lingerie firm. (Photo by Lounge/Morgan Maher)

North Koreans wave as Hughes MD-500 helicopters fly past during an aerial display on Saturday, September 24, 2016, in Wonsan, North Korea. North Korea on Saturday opened an air festival featuring sky diving, demonstrations by its air force and lots of beer to promote a newly renovated and upgraded commercial airport in the coastal city of Wonsan that it hopes will draw for foreign tourists. (Photo by Wong Maye-E/AP Photo)

Members of the Edo Firemanship Preservation Association balance on top of bamboo ladders during a demonstration at the New Year's fire review held by the Tokyo Fire Department in Tokyo, Japan, 06 January 2016. Some 2,800 firefighters perform various emergency rescue and firefighting demonstrations in an effort to promote the prevention of fire and disaster in the annual event. (Photo by Kiyoshi Ota/EPA)

A dune buggy driver trains before competing in a sand dune drag racing event on January 8, 2016, as part of the Liwa 2016 Moreeb Dune Festival in the Liwa desert, some 250 kilometres southwest of Abu Dhabi. The festival, which attracts participants from around the Gulf region, includes a variety of races (cars, bikes, falcons, camels and horses) or other activities aimed at promoting the country's folklore. (Photo by Karim Sahib/AFP Photo)