Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Andrew Hepher, Vice President of Lubricants Technology, Shell unveils the Shell Concept Car in Beijing, China, Friday, April 22, 2016. Built as proof of energy efficiency that can be achieved with the latest technologies, Shell unveiled the concept car ahead of the bi-annual Beijing Auto Show where the world's top car manufacturers will showcase their own upcoming products. (Photo by Ng Han Guan/AP Photo)

A cat sits in front of a retro car owned by retired mechanic Mikhail Krasinets at an open-air museum of Soviet-era vehicles in the village of Chernousovo, Tula region, Russia on September 27, 2018. In the remote village of Chernousovo, retired mechanic Mikhail Krasinets tends to more than 300 ramshackle, Soviet-era cars, remnants of a once vibrant auto industry that crumbled with the fall of the Soviet Union. (Photo by Maxim Shemetov/Reuters)

An East German civilian (L) shows an East German customs officer the contents of his Trabant (auto) at checkpoint Potsdamer Platz in East Berlin in this November 24, 1989 file picture, as East Germany enforcing stringent customs controls to avoid smuggling. (Photo by Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

In this Sunday, March 29, 2015 photo, a young performer from the Parinacochas district of Ayacuhco dances in the Vencedores de Ayacucho dance festival, in the Acho bullring in Lima, Peru. The performers sang in the Quechua language, portraying the planting of corn and potatoes. From very young children to elderly people dressed as farmers, tigers, and foxes, as well as members of auto-defense groups, soldiers and police officers, to portray the violence that tore apart their families and communities. (Photo by Rodrigo Abd/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.