To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

British underwater photographer of the year – winner. “Love Birds” by Grant Thomas (UK). Location: Luss Pier, Loch Lomond, Scotland. Thomas’s initial idea was to frame a split shot of one swan feeding below the surface of the water but when he noticed how comfortable they were around him he was confident, with some patience, he could get that magical shot of the two. (Photo by Grant Thomas/UPY 2018)

A Parisian dances at the installation Electronica, a unique look at the great classics of 20th century electronic music, played under the vaults at the Collège des Bernardins part of Nuit Blanche, an annual evening festival of culture and art on October 03, 2020 in Paris, France. Scaled down this year because of the Covid-19 pandemic, the festival is split across the left and right banks of the city with many outdoor exhibitions to enable social distancing. (Photo by Kiran Ridley/Getty Images)

Four men ride a motorbike past sacrificial animals displayed for sale ahead of the Eid al-Adha festival at a livestock market in Sana'a, Yemen, 08 August 2019. Eid al-Adha is the holiest of the two Muslims holidays celebrated each year; it marks the yearly Muslim pilgrimage (Hajj) to visit Mecca, Islam's holiest place. Muslims slaughter a sacrificial animal and split the meat into three parts: one for family, one for friends and relatives, and one for the poor and needy. (Photo by Yahya Arhab/EPA/EFE)