To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

“Kavadi Attam is a dance performed by the devotees during the ceremonial worship of Murugan, the Tamil God of War. It is often performed during the festival of Thaipusam and emphasizes debt bondage. The Kavadi itself is a physical burden through which the devotees implore for help from the God Murugan”. – Wikipedia

Photo: A devotee pulls his procession burden connected by hooks pierced in his back during the Thaipusam procession at Sri Srinivasa Perumal Temple on February 7, 2012 in Singapore. (Photo by Chris McGrath/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)