A worker pauses for a sandwich, resting on a girder during the construction of a skycraper. (Photo by Hulton Archive/Getty Images). Circa 1930

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Danish model Helena Christensen looked stunning as she posed in lacy, black negligee in garden of her New York home on December 2, 2022. (Photo by Coco De Mer)

Two brave contestants take part in the World Gravy Wrestling Championships at the Rose 'n Bowl in Stacksteads, Lancashire, England on August 27 2018. Contestants must wrestle in the gravy for 2 minutes, points are scored for fancy dress, comedy effect, entertainment and wrestling ability. The event is held to raise funds for the East Lancashire Hospice and competitors nominated charities. (Photo by The Mercury Press)

Models wear creations as part of the Maccapani men's and women's Spring Summer 2024 collection, unveiled during the Fashion Week in Milan, Italy, Friday, June 16, 2023. (Photo by Antonio Calanni/AP Photo)

A U.S. Army B-24 Liberator Bomber is hailed by a ground crewman as it takes off over a line of shark- nosed fighter planes at an advanced base in China on a mission on October 10, 1943, to bomb Japanese installations. (Photo by AP Photo)

Dancers resting on the rooftop of the SKD Theatre Asakusa, Tokyo, 1949. (Photo by Tanuma Takeyoshi/The Guardian)

Croatian model, Instagram influencer, TikTok star and social media celebrity Ivana Knoll looks on during the FIFA World Cup Qatar 2022 Group F match between Croatia and Belgium at Ahmad Bin Ali Stadium on December 1, 2022 in Doha, Qatar. (Photo by Marc Atkins/Getty Images)