An aspiring witch performs during auditions the new witch of Wookey Hole Caves during trials held at the Somerset tourist attraction, on October 22, 2013. Around 50 applicants took part in the auditions today for a £50,000 a year (pro rata) job as the face of Wookey Hole. (Photo by Tim Ireland/PA Wire)

Biologist Kelly Martin records her measurements of Electra, a 5 1/2 foot leatherback turtle nesting on the beach behind the Seminole Golf Club course in Juno Beach. Martin uses a red light which is invisible to turtles. (Photo by Greg Lovett/The Palm Beach Post)

Swimmers climb out of a pool carved into the thick ice covering the Songhua River during the Harbin Ice Swimming Competition in the northern city of Harbin, Heilongjiang province January 5, 2014. According to organisers, about 700 swimmers across China took part in the event on the official launch day of the Harbin Ice and Snow Sculpture Festival. (Photo by Kim Kyung-Hoon/Reuters)

An anti-government protester sits on the ground in front of police during a demonstration in Sarajevo February 6, 2014. Hundreds of people turned out in solidarity in the capital Sarajevo, with teenagers throwing eggs and stones at a government building and fought with police. Four officers were taken to hospital, officials said. (Photo by Dado Ruvic/Reuters)

David LaChapelle, Land Scape Anaheim, 2013, chromogenic print, 70 3/4 x 95 inches, 179.7 x 241.3 cm, edition of 3. Image courtesy of the artist and Paul Kasmin Gallery. (Photo by David LaChapelle Studio)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

A woman takes pictures with her mobile phone at a building, which is made by half of a replica of the Qinian Hall of the Temple of the Heaven (R) and half of a western building, at a studio for productions of films and television shows on the outskirts of Shijiazhuang, Hebei province, China, December 3, 2015. (Photo by Reuters/Stringer)

A history enthusiast, dressed as a soldier, fights during the re-enactment of Napoleon's famous battle of Austerlitz near the southern Moravian town of Slavkov u Brna December 5, 2015. Hundreds of history enthusiasts gathered near the city of Slavkov before a re-enactment of Napoleon's famous battle of Austerlitz on Saturday to mark its 210th anniversary. (Photo by David W. Cerny/Reuters)