American actress, model, and singer Ashley Benson arrives at Paris Hilton's wedding party inBeverly Hills, CA. on November 14, 2021. (Photo by Backgrid USA)

Poland's Adrian Meronk, left, celebrates with his partner Melania Bobrowicz during the Australian Open golf championship at Victoria golf course in Melbourne, Australia, Sunday, December 4, 2022. (Photo by Asanka Brendon Ratnayake/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

MTV “Ex On The Beach” star Jemma Lucy seen leaving San Carlo Restaurant in Manchester, UK on September 3, 2016 heading to Neighbourhood when her friend decided to pull up her dress revealing her knickers. (Photo by XposurePhotos.com)

Balinese girls in traditional costumes gather during a parade for this year's last sundown in Bali island, Indonesia Thursday, December 31, 2015. (Photo by Firdia Lisnawati/AP Photo)

Alexis Ren seen at Focus Features Los Angeles Special Screening of “Nocturnal Animals” at Hammer Museum on Friday, November 11, 2016, in Los Angeles. (Photo by Eric Charbonneau/Invision for Focus Features/AP Images)

The Blue Man Group performs on stage during a media preview ahead of their show in Singapore on March 31, 2016. Blue Man Group was started by three friends in New York in 1991 as a way to celebrate the human spirit through music, science, art and theater. (Photo by Roslan Rahman/AFP Photo)