“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

A model walks down the runway during the Odd Molly Autumn/Winter 2012 Fashion Show at Berns on February 1, 2012 in Stockholm, Sweden. (Photo by Ian Gavan/Getty Images)

A model walks the runway during the Sister by Sibling show at London Fashion Week Autumn/Winter 2012 at Somerset House on February 18, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

A model walks the runway during the Jean Paul Gaultier Ready to Wear Spring / Summer 2012 show during Paris Fashion Week on October 1, 2011 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

Models showcase designs on the catwalk during the SCFASHION Qi Gang Spring/Summer 2012 show on the Fourth day of China Fashion Week Spring/Summer 2012 at the Banquet Hall, Beijing Hotel on October 27, 2011 in Beijing, China. (Photo by Lintao Zhang/Getty Images)

A model walks down the runway during the Safilo fashion show at the Mercedes-Benz Fashion Pavilion on January 30, 2012 in Stockholm, Sweden. (Photo by Ian Gavan/Getty Images)

A model walks the runway during the Craig Lawrence show at London Fashion Week Autumn/Winter 2012 at Somerset House on February 19, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

PUMA Ocean Racing powered by BERG, skippered by Ken Read from the USA, sails past the Guan Yin of the South Sea of Sanya, at the start of leg 4 of the Volvo Ocean Race 2011-12 on February 19, 2012 from Sanya, China to Auckland, New Zealand. (Photo by Paul ToddVolvo Ocean Race via Getty Images)