A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Dana Friedman, a trial lawyer who has spent 6 months of each year growing out his beard for his annual appearance as Santa Claus since 2001, greets children outside wearing masks as a precautionary measure at the Bay Terrace Shopping Center in Queens as the global outbreak of the coronavirus disease (COVID-19) continues, in New York City, U.S., December 6, 2020. (Photo by Caitlin Ochs/Reuters)

A young chimpanzee reacts on a pirogue with Rohmay Ndoulek, from the Papaye International association, during an outing in the Douala-Edea Natural Park in Marienberg on December 15, 2024. In the heart of Douala-Edea Natural Park, dedicated Cameroonian caretakers tend to and rehabilitate chimpanzees, victims of poaching and deforestation, at Papaye International, a sanctuary dubbed a “monkey paradise”. Founded in 2001, the association funded by 30 million friends and the Brigitte Bardot Foundation regularly receives eco-volunteers from all over the world. (Photo by Daniel Beloumou Olomo/AFP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Employees wear "No-Face" masks during working hours at a service company in Handan, Hebei Province of China. As a service company, staff must smile to customers every day. On “No-Face Day”, staff wore masks to hide their facial expressions and allow them to relax. No-Face is a character in the 2001 animated movie “Spirited Away”, a silent masked creature who has no facial expressions.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.