Assistant Manager Jayesh Vaghela brushes a vintage silk top hat at Lock & Co. Hatters on March 22, 2011 in London, England. Founded in St. James's in 1676, when Charles II was on the throne, this family owned business has provided hats for Royalty and the gentry for over 300 years. Staff report that sales of formal hats are booming ahead of the wedding of Prince William and Kate Middleton in Westminster Abbey on April 29, 2011.

A staff member removes a coffin from a room of the “Corpse Hotel” in Kawasaki, Japan, April 20, 2016. Many so-called corpse hotels have emerged as a flourishing business in the city following a crunch in crematoriums. Families can rent a room in Sousou on a daily charge of 9,000 Japanese yen (£58, €74, $84) to keep the body of the deceased relative for up to four days until they find a crematorium. (Photo by Thomas Peter/Reuters)

A fisherman carries a silver carp during a traditional fish haul at the Horusicky pond near the town of Veseli nad Luznici, Czech Republic, Tuesday, October 24, 2017. Each autumn, Czech fishermen get to serious business of a century-long tradition of catching carp for Christmas markets. Southern Bohemia, where the Horusicky pond is located, with its elaborate network of ponds is at the center of the local carp universe. (Photo by Petr David Josek/AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Women wearing traditional hats, known as a non la, sell fruits in Hoi An, Vietnam April 4, 2016. The non la hats are made of readily available materials such as palm leaves, tree bark and bamboo and are visible everywhere in the city, a UNESCO World Heritage site. Hoi An's history as a busy trading port is evident throughout its architecture, a mix of eras and styles, with traditional wooden Vietnamese houses, Chinese temples and French colonial buildings. (Photo by Jorge Silva/Reuters)

Participants wearing Zentai costumes, or skin-tight bodysuits from head to toe, take part in a march down the shopping district of Orchard Road during Zentai Art Festival in Singapore May 23, 2015. Close to 50 participants strutted down the busy shopping district during the Zentai art festival which is jointly organized by the Japanese embassy. The festival includes performances and discussions on Zentai from May 22 to from June 5. (Photo by Edgar Su/Reuters)

Ray Yang, a celebrity trainer, takes a selfie before the start of a workout session during TV program "The Body Show" at a gym in Seoul, September 19, 2015. Looks no longer centre only on the face in beauty-obsessed South Korea, where more women are hitting the gym to improve muscle tone and physical health. As the ideal of beauty evolves in a country that is a trendsetter in cosmetics and the pursuit of plastic surgery, women's fitness has become a growth business, say purveyors of health products, from diet supplements to dumb-bells. (Photo by Kim Hong-Ji/Reuters)

If the most popular foods of Rio de Janeiro have one thing in common, it is their informality. You can find fine restaurants in the city, but they do not set Rio apart from other places. What does set it apart, and what invariably brings its residents, known as "Cariocas," together is the unpretentious food they eat in bright, loud, crowded bars and restaurants, on busy street corners, or after a day at the beach. Here: A view of traditional bolinhos de bacalhau (fried codfish balls) in Rio de Janeiro, Brazil, May 7, 2016. (Photo by Sergio Moraes/Reuters)