A man takes care of the cats at the Arnamir cat hotel in Jakarta, Indonesia on April 14, 2023. Animal care services can be an option during the holidays when pets are left behind, so that pets are not neglected while their owners are away. The hotel implements free-to-play concept, so that the cats are entrusted and has a comfortable room to stay. The rooms are monitored by a 24-hour surveillance camera. (Photo by Dasril Roszandi/Anadolu Agency via Getty Images)

Van cats, relatively large, have a chalky white coat, sometimes with ruddy coloration on the head and hindquarters, and have blue or amber eyes or have heterochromia, are seen at “Cat Villa”, established to protect the cats in Van, Turkey on January 20, 2021. Internationally valid “health certificate” is prepared for Van cats, visited by local and foreign tourists, within a project to protect their generations and increasing their numbers. Health certificates with information such as name, breed, gender, eye color, date of birth, tail feature, color, hearing status and identity are given to people who want to adopt cats. (Photo by Mesut Varol/Anadolu Agency via Getty Images)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Alaa, an ambulance driver, feeds cats in Masaken Hanano in Aleppo, September 24, 2014. Alaa buys about $4 of meat everyday to feed about 150 abandoned cats in Masaken Hanano, a neigbourhood in Aleppo that has been abandoned because of shelling from forces loyal to Syria's president Bashar Al-Assad on it. Alaa said that he has been feeding and taking care of the cats for over 2 months. (Photo by Hosam Katan/Reuters)

A cat sleeps between customers inside “Meow” cafe, where diners can play, interact or adopt cats given away by their former owners or rescued from the streets, in Monterrey, Mexico, May 14, 2016. (Photo by Daniel Becerril/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.