“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A woman receives a traditional cleansing in the church of San Simon in Iztapa, Chimaltenango, Guatemala, October 28, 2015. People in Guatemala revere San Simon, also known by his Mayan name Maximon o Ry Laj Man, on October 28 annually. For some devotees, San Simon is synonymous with prosperity and happiness, while others associate him with witchcraft, paganism and a protector for drunkards. Since the 19th century, devotees have offered money, liquor or tobacco in exchange for his blessings. (Photo by Jorge Dan Lopez/Reuters)

“Coming back home at 5am sunrise, I was just beginning to digest the grand event I was lucky to witness and cover: the wedding of the grandson of one of the most influential spiritual leaders in Israel’s ultra-Orthodox community...”. – Ronen Zvulun via Reuters. Photo: Ultra-orthodox Jewish wedding in Israel. Tens of thousands of Ultra-Orthodox Jews of the Belz Hasidic dynasty gather at the wedding ceremony of Rabbi Shalom Rokach in Kiryat Belz, in Jerusalem, on May 21, 2013. Around 25,000 ultra-orthodox Jews took part, making it one of the biggest weddings of the past few years. (Photo by Gil Cohen)

A rider on horseback competes in the Margalla Festival Tent Pegging Championship in Islamabad, Pakistan, June 5, 2016. Tent pegging is an equestrian sport popular in India and Pakistan, with a history going back to the cavalries of ancient armies. (Photo by Caren Firouz/Reuters)

A sewer cleaner of Dhaka City Corporation cleaning out the city's sewers on May 03, 2017 in Dhaka, Bangladesh. Despite a rise in the number of deaths of manhole workers every year, workers regularly go into the manholes without any protective gear. (Photo by Zakir Chowdhury/Barcroft Images)

Partygoers in United Kingdom flocked to bars and clubs across the nation on Friday as they drunk in the 34C scorcher. Revellers were pictured in Leeds on June 17, 2022 necking drinks and going wild as the sun set on the hottest day of the year so far. (Photo by Nb press ltd)

It has become tradition in Wigan in Greater Manchester, United Kingdom for residents to go out on the town in fancy dress for Boxing Day on Sunday, December 26, 2021. Boxing Day is a holiday celebrated after Christmas Day, occurring on the second day of Christmastide. (Photo by Joel Goodman/London News Pictures)