To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A man walks on a bridge crossing over the Besor stream on a rainy day, near Kibbutz Tze'elim in Israel's southern Negev desert February 16, 2017. (Photo by Amir Cohen/Reuters)

South Korean girl group KARA arrive during the 21st High1 Seoul Music Awards at Olympic gymnasium on January 19, 2012 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)

Layers of breathtaking colour streak the rolling hills of this vast desert, making the landscape appear as though it has been tie-dyed. The natural phenomenon, nicknamed the “Painted Desert”, was formed when the area was once a river floodplain. Each colour corresponds to a different underground geological feature – rocks which have seemingly dyed the layers of earth above. Formed from volcanic activity, the hills at the John Day Fossil Beds National Monument in East Central Oregon, USA, are almost bursting with colour. Pictured: The colourful hills at the John Day Fossil Beds National Monument in East Central Oregon, USA. (Photo by Mark Brodkin/Solent News/SIPA Press)

“Gangnam Style” star PSY's new music video had been watched more than 10 million times on YouTube less than 24 hours after he unveiled his much-anticipated new dance in Seoul, the website showed Sunday. Photo: PSY performs at his concert “Happening” in Seoul, on April 13, 2013. The South Korean pop star's first new single since his viral hit “Gangnam Style” is stealing attention from inter-Korean tensions. (Photo by Kin Cheung/Associated Press)

North Korean leader Kim Jong Un (3rd R) and wife Ri Sol Ju (4th L) enjoy an art performance given by the Chongbong Band to mark the 70th anniversary of the founding of the Workers' Party of Korea (WPK) in this undated photo released by North Korea's Korean Central News Agency (KCNA) in Pyongyang on October 19, 2015. (Photo by Reuters/KCNA)

North Korean leader Kim Jong Un, his wife Ri Sol Ju and Song Tao, head of the International Department of Communist Party of China (CPC) Central Committee, applaud with ballet dancers in this undated photo released by North Korea's Korean Central News Agency (KCNA) in Pyongyang April 17, 2018. (Photo by Reuters/KCNA)