Italian-American actress and model Julia Fox and American actress Chloe Fineman attend the Marshall Columbia x Cash App Pink Party during NYFW on September 7, 2023. (Photo by Deonté Lee/BFA.com)

Mamediara attends the Met Gala Party for Jean Paul Gaultier x Shayne Oliver Group held at Sapphire in Manhattan on May 6, 2024. (Photo by Jeenah Moon for The Washington Post)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Current England long jump champion and London 2012 hopeful J. J. Jegede attempts an exhibition jump over three Limited edition 2012 MINIs on September 28, 2011 in London, England. This world first is taking place to celebrate the launch of the MINI London 2012 Edition models, of which only 2,012 will be produced. (Photo by Julian Finney/Getty Images for BMW)

An alpaca is seen near the Inca citadel of Machu Picchu in Cusco December 2, 2014. Machu Picchu, a UNESCO World Heritage Site, is Peru's top tourist attraction, with the government limiting tourists to 2,500 per day due to safety reasons and concerns over the preservation of the ruins. (Photo by Enrique Castro-Mendivil/Reuters)

Anti-government demonstrators perform in front of burning barricades as they attend a protest against a constitutional amendment, known as PEC 55, that limit public spending, in front of Brazil's National Congress in Brasilia, Brazil, November 29, 2016. (Photo by Adriano Machado/Reuters)

Mahmoud El Komy, a 26-year-old Egyptian mechatronics engineer, stands beside Cira 3, a remote-controlled robot that runs tests on suspected coronavirus disease (COVID-19) patients, to limit the human exposure to the virus, amid a second wave of infections in Tanta, Egypt, November 18, 2020. (Photo by Mohamed Abd El Ghany/Reuters)