Heidi Klum, dressed as a werewolf, performs a dance from Michael Jackson's "Thriller" video her 18th Annual Halloween Party at Moxy Times Square on Tuesday, October 31, 2017, in New York. (Photo by Evan Agostini/Invision/AP Photo)

Back in 2010, French photographer Antoine Bruy began hitchhiking around Europe without any fixed route. Along his travels, he met people who had entirely abandoned city life in favour of an isolated country existence they found more fulfilling. Bruy began seeking out people who lived off-the-grid. After three years on the road, staying in makeshift houses and on community farms, he has released Scrublands, a documentation of the lifestyle. While each living situation is different, Bruy found that all the people he met shared a common desire to escape the rat race and achieve a quieter life in harmony with nature. (Photo by Antoine Bruy)

A grasshopper rests on a photographic camera during a meeting in the village of Alto Jamari called to face the threat of armed land grabbers invading the Uru-eu-wau-wau Indigenous Reservation near Campo Novo de Rondonia, Brazil on January 30, 2019. (Photo by Ueslei Marcelino/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Kim Kardashian west and Madonna backstage at MDNA SKIN hosts Madonna and Kim Kardashian West for a beauty conversation at YouTube Space LA on March 6, 2018 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for Madonna's MDNA SKIN)

India: A sweeper cleans the side of a road near a replica of the Eiffel Tower amid heavy fog in the early morning in the northern Indian city of Chandigarh January 18, 2010. (Photo by Ajay Verma/Reuters)