Artists wear colourful “deconfinement hats” made of paper mache and inspired by Song dynasty headwear, for social distancing, at 59 Rivoli gallery in Paris as it prepares a general reopening later in the week, following the outbreak of the coronavirus disease (COVID-19) in France, June 3, 2020. (Photo by Benoit Tessier/Reuters)

A model dressed in clothes made of waste products such as plastic bags, plaster nets, rope, paper and calendar leaves poses for a photo at a recycling facility in Diyarbakir, Turkiye on March 25, 2024. (Photo by Bestami Bodruk/Anadolu via Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.