To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A participant of the Wild Sau Dirt Run 2015 passes a mud barrier in Obertriesting, Lower Austria, Austria, Saturday, April 4, 2015. The Wild Sau Dirt Run is a cross country and steeplechase race for men and women over the distances of 5, 10 and 20 kilometers (3.1, 6.2 and 12.4 miles). (Photo by Ronald Zak/AP Photo)

A toddler sits on the winner of the giant pumpkin category during the RHS (Royal Horticultural Society) London Harvest Festival Show at RHS Lindley Halls on October 6, 2015 in London, England. The traditional harvest themed show runs October 6-7 and showcases a wide range of late summer grown fruit and vegetables. (Photo by Ben Pruchnie/Getty Images)

Women, with traditional clothes, collect rose petals at a rose field during rose harvesting season in Isparta, Turkey on June 17, 2020. The collected roses are exported to world wide known perfume factories, especially French companies, after the some process at the factories. Women wear traditional clothes to promote rose harvest with the support of Isparta Municipality. (Photo by Mustafa Ciftci/Anadolu Agency via Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Villagers take part in a ritual celebrating the pagan god Yurya and pray for plentiful future harvests in the village of Pogost, Belarus May 6, 2016. (Photo by Vasily Fedosenko/Reuters)