To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A member of security personnel stands on duty on an empty train platform inside a station on the Subway Line Number 1 on the eve of the Chinese Lunar New Year, in Beijing, China, February 7, 2016. According to local media, traffic in Beijing has seen a rare relief from its usual heavy pressure after 15 million people have left the city, heading for family reunions in their hometowns on the eve of the Chinese Lunar New Year of Monkey. (Photo by Jason Lee/Reuters)

A villager watches as Mount Sinabung volcano erupts, in Kuta Tengah village, Karo Regency in Indonesia's North Sumatra April 1, 2015. The Indonesian volcano was dormant for 400 years before erupting in 2010. (Photo by Y. T. Haryono/Reuters)