New Year's Eve fireworks display illuminates the sky over the Dom Tower on January 01, 2012 in Utrecht, Netherlands. The Dom tower is with 112.5 metres high the tallest church tower of the Netherlands. Built in Gothic-style, the tower, part of the Cathedral of Saint Martin, is the symbol of the city of Utrecht. (Photo by Jasper Juinen/Getty Images)

Israelis of Ethiopian origin take part in a rally against racism on January 10, 2012, in the southern Israeli town of Kiryat Malachi, Israel. Hundreds of demonstrators hit the streets of Kiryat Malachi, protesting what they call the discrimination of Ethiopian immigrants. According to Ethiopian residents of Kiryat Malachi, housing committees in the city have been refusing to sell them apartments. (Photo by Uriel Sinai/Getty Images)

Protester Nadine Wolf demonstrates against the proposed Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) outside the offices of U.S. Sen. Charles Schumer (D-NY) and U.S. Sen. Kirsten Gillibrand (D-NY) on January 18, 2012 in New York City. (Photo by Mario Tama/Getty Images)

People line the streets as a dragon passes by during the Chinese New Year parade on January 29, 2012 in New York City. Thousands of people turned out to see the event which celebrated the Year of the Dragon. (Photo by John Moore/Getty Images)

Miu Miu, a Chihuahua, poses at the pre-Westminster Fashion Show at Hotel Pennsylvania ahead of next week's Westminster Kennel Club Dog Show on February 10, 2012 in New York City. (Photo by Michael Nagle/Getty Images)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).