Jack, a Lurcher from Dogs Trust Salisbury, walks past a window display of models in a Dogs Trust shop window in Salisbury, as part of a campaign to discourage the impulse buying of dogs ahead of Valentine's Day, on February 10, 2014. (Photo by Matt Alexander/PA Wire)

David LaChapelle, Land Scape Anaheim, 2013, chromogenic print, 70 3/4 x 95 inches, 179.7 x 241.3 cm, edition of 3. Image courtesy of the artist and Paul Kasmin Gallery. (Photo by David LaChapelle Studio)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

An employee works on the automobile assembly line of a Citroen C3 car at the PSA Peugeot Citroen plant in Poissy, near Paris, France, April 29, 2015. PSA Peugeot Citroen said on Wednesday its revenue rose in the first quarter as the recovering French carmaker's efforts to raise prices helped offset weaker volumes. (Photo by Benoit Tessier/Reuters)

A group of 1000 customers receive a facial massage at a sports centre in Jinan, Shandong province, China, May 4, 2015. A group of 1000 women were given a 30 minutes facial beauty treatment together on Monday that achieved a Guinness record for the largest group of people having beauty treatment in the same location, according to local media. (Photo by Reuters/Stringer)

Brazilian farmer Jander Santos de Souza (R) checks his corn plantation which is inundated with floodwaters from the Solimoes River, in the rural municipality of Manacapuru, Amazonas state May 5, 2015. According to the association of farmers in the community, about 70 percent of the agricultural production was lost due to the flooding. (Photo by Bruno Kelly/Reuters)

A staff member of Sony Computer Entertainment tries out PlayStation 4's virtual reality headset Project Morpheus at its booth in Tokyo Game Show 2014 in Makuhari, east of Tokyo September 18, 2014. (Photo by Yuya Shino/Reuters)