While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

An aerial view shows a sinkhole 3.5 km (2 miles) to the east of Solikamsk-2 mine in Perm region, November 20, 2014. Shares in Russia's Uralkali, the world's top potash producer, fell sharply for a second day on Wednesday after a mine accident that could reduce global supplies and push up prices of the crop nutrient worldwide. Uralkali shares have fallen 28 percent since Tuesday when it suspended work at its Solikamsk-2 mine, which accounts for a fifth of the company's output and 3.5 percent of global capacity, following an inflow of water. A sinkhole, stretching 30 by 40 metres (yards), found at an abandoned mine 3.5 km (2 miles) to the east, increased concern about the future of the mine because an inflow of water and the resulting sinkhole in 2006 forced another Uralkali operation to shut permanently. (Photo by Reuters/Press service of Uralkali company)

Emma the Maltese's fur blows in the wind as she rides in her owner's purse on 5th Avenue at Central Park in New York December 2, 2014. (Photo by Carlo Allegri/Reuters)

A model wears a creation for Miu Miu's Spring-Summer 2017 ready-to-wear fashion collection presented Wednesday, October 5, 2016 in Paris. (Photo by Francois Mori/AP Photo)

A protesting student runs past a burning bus off campus outside the University of the Witwatersrand in Johannesburg, South Africa on Monday, October 10, 2016. Tear gas and water cannon were fired as hundreds of students protested at the university amid a bitter national dispute with university managers and the government over demonstrators' demands for free education, forcing student into the neighbouring city streets. (Photo by AP Photo)

A man takes a selfie in front of a fire from oil that has been set ablaze in the Qayyarah area, some 60 kilometres (35 miles) south of Mosul, on October 19, 2016, during an operation by Iraqi forces against Islamic State (IS) group jihadists to retake the main hub city. In the biggest Iraqi military operation in years, forces have retaken dozens of villages, mostly south and east of Mosul, and are planning multiple assaults for October 20. (Photo by Yasin Akgul/AFP Photo)

Runners sleep before competing in the 2016 New York City Marathon in the Manhattan borough of New York City, NY, U.S. November 6, 2016. (Photo by Eduardo Munoz/Reuters)

A group of men play Myanmar's traditional sport of chinlone in Naypyitaw, Myanmar, Friday, November 18, 2016. (Photo by Aung Shine Oo/AP Photo)