Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.
As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.
Miss Puerto Rico Stephanie Del Valle (C) reacts after winning in the Grand Final of the Miss World 2016 pageant at the MGM National Harbor December 18, 2016 in Oxon Hill, Maryland. (Photo by Zach Gibson/AFP Photo)
A man dressed in red-white-and-blue sits on the curb during a protest against President-elect Donald Trump, Wednesday, November 9, 2016, in Seattle's Capitol Hill neighborhood. (Photo by Ted S. Warren/AP Photo)
People participate in a winter fishing event in Changchun, Jilin province, China, December 25, 2016. Picture taken December 25, 2016. (Photo by Reuters/Stringer)
People with a South Korean flag waves as fireworks get off outside the stadium during the opening ceremony of the Pyeongchang 2018 Winter Olympic Games at the Pyeongchang Stadium on February 9, 2018. (Photo by Martin Bernetti/AFP Photo)
A woman falls while slipping on ice during freezing rain on Roosevelt Island, a borough of Manhattan, in New York January 5, 2014. New York City was hit on Friday by the first severe winter storm of 2014 and was still in the grip of sub-freezing weather on Sunday morning. The woman got up and walked away from the fall. (Photo by Zoran Milich/Reuters)
A mysterious sea creature with some frighteningly sharp teeth washed up on a beach in England last week, where David Mackland snapped these photos. A Grind TV story reports that Mackland estimated the creature to be about 4-5 feet in length. (Photo by David Mackland/OurCarnoustie)