For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A handful of villages in the U.K. share the same name as cities or countries from around the world, and they’re spending life in the shadows of their more famous namesakes. Photo: A road sign points the way on August 6, 2013 in Toronto, England. Originally called Newton Cap in the county of Durham, built for workers at the nearby colliery, owner Henry Stobart re-named the village Toronto after visiting Canada. (Photo by Peter Macdiarmid/Getty Images)

Re-enactors use flaming torches to write 2023 during the Flamborough Fire Festival, a Viking themed parade in aid of charities and local community groups held on New Year’s Eve on December 31, 2022. (Photo by Danny Lawson/PA Wire via Getty Images)

A grey heron is seen at the Sempione park, after Lombardy was downgraded from a red to an orange zone, loosening the coronavirus disease (COVID-19) restrictions including allowing non-essential shops to re-open, in Milan, Italy, April 13, 2021. (Photo by Flavio Lo Scalzo/Reuters)

A historical re-enactor poses for a photograph in a living history camp as he prepares to take part in an anniversary event for the Battle of Bosworth near Market Bosworth in central Britain August 22, 2015. The Battle of Bosworth took place in 1485 during the War of the Roses between the Houses of Lancaster and the House of York. King Richard III was defeated by Henry Tudor marking the end of Plantagenet rule and the beginning of the Tudor dynasty. (Photo by Neil Hall/Reuters)

A combination of high tide and strong winds in the coastal city of Saint-Malo, France, resulted in waves as high as apartment blocks on Friday, March 24, 2023. Waves 50 foot (15,24 m) high flooded the streets as they breached sea walls. (Photo by Mathieu Rivrin/Solent News & Photo Agency)

“The Spanish Civil War (The Crusade among Nationalists, Fourth Carlist War among Carlists, The Rebellion or Uprising among Republicans) was a major conflict fought in Spain from 17 July 1936 to 1 April 1939. An estimated total of 500,000 people lost their lives as a consequence of the War”. – Wikipedia. Photo: Actors take part in a re-enactment of the “Battle of Areces” that took place during the Spanish Civil War, in Grullos, north of Spain, September 14, 2013. The re-enactment of the historic 1937 battle was organised by the Frente del Nalon Association. (Photo by Eloy Alonso/Reuters)