A visitor carries a cat wearing sunglasses during the Malaysia's Pet Exhibition in Kuala Lumpur on June 23, 2023. (Photo by Mohd Rasfan/AFP Photo)

A man carrying butchered dogs drives past a pet dog at a dog meat market in Yulin, Guangxi Autonomous Region, June 21, 2015. (Photo by Kim Kyung-Hoon/Reuters)

A 17ft anaconda which ate a pet dog seen blindfolded with a t-shirt is examined by Mano Bascoules in Montsinery, French Guiana. (Photo by Sebastien Bascoules/Barcroft Media/ABACAPress)

Artem, a serviceman of infantry battalion of the 61st mechanised brigade, pets a dog in a trench at a position near the frontline, in Kharkiv region, Ukraine on January 6, 2024. (Photo by Sofiia Gatilova/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Inbar Regev, an eight-year-old Israeli girl, holds her pet python while swimming in her backyard pool in Ge'a, southern Israel on October 7, 2020. (Photo by Amir Cohen/Reuters)

A priest sprinkles holy water at a cat at a drive-through pet blessing, ahead of World Animal Day, at a mall in Quezon City, Metro Manila, Philippines on October 2, 2022. (Photo by Lisa Marie David/Reuters)