Dario Sammartino, of Italy, competes at the final table during the World Series of Poker at the Rio hotel-casino in Las Vegas Sunday, July 14, 2019. (Photo by Steve Marcus/Las Vegas Sun via AP Photo)

People look at the “Dragon de Calais” by Francois Delaroziere and La compagnie La Machine during a rehearsal in the harbour of Calais, France on October 30, 2019. (Photo by Pascal Rossignol/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Racegoers make their way home after Ladies Day on the second day of the Grand National meeting at Aintree Racecourse on April 9, 2010 in Aintree, England. Friday is traditionally Ladies day at the three-day meeting of the world famous Grand National, where fashion is as important as the racing. (Photo by Christopher Furlong/Getty Images)

Ariana Grande performs at Z100's Jingle Ball in Manhattan, New York, U.S., December 9, 2016. (Photo by Andrew Kelly/Reuters)

A women sits on the south rim of Grand Canyon National Park in northern Arizona, April 12, 2015. (Photo by Jim Urquhart/Reuters)