As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Bikers ride along the High Street as they take part in the Ride Of Respect to raise money for service veterans on April 3, 2011 in Wootton Bassett, England. The ride, which involved 10,000 bikers and started at Hullavington airfield, aims to honour the people of Wootton Bassett and to raise money for the Afghan Heroes charity.

A model showcases designs by Antonia Paris during the Women's RTW 3 catwalk during Rosemount Australian Fashion Week Spring/Summer 2011/12 at Overseas Passenger Terminal on May 5, 2011 in Sydney, Australia. (Photo by Stefan Gosatti/Getty Images)

Clouds float over an open field January 3, 2007 in Shirley Heights, Antigua. (Photo by Joe Raedle/Getty Images)

Katy Perry attends the European premiere of Katy Perry: «Part Of Me 3D» at Empire Leicester Square on July 3, 2012 in London, England. (Photo by Mike Marsland)

A young lady blows a balloon during a federal conference of the German Pirate Party (Piratenpartei) on December 3, 2011 in Offenbach, Germany. (Photo by Ralph Orlowski/Getty Images)

People take photographs of waves crashing against the harbour wall on January 3, 2012 in Porthcawl, Wales. (Photo by Matt Cardy/Getty Images)