An English Bulldog plays with its owner during a parade where more than 900 English Bulldog participate to set the Guinness World Records for the largest Bulldog walk in Mexico City, Mexico February 26, 2017. (Photo by Carlos Jasso/Reuters)

A model presents a creation from the “Remembranzas y Colores” collection by Mexican designer Carlos Pineda with textures and prints honouring Mexico, during the first day of the 76th edition of Intermoda in Guadalajara, state of Jalisco, Mexico, on January 18, 2022. (Photo by Ulises Ruiz/AFP Photo)

A participant takes part at performance of Mexican dance academy to protest against authorities due not allow freedom of labor union during the celebration of International Dance Day at Palace of Fine Arts (Palacio de Bellas Artes) on April 29, 2021 in Mexico City, Mexico. (Photo by Eyepix/NurPhoto/Rex Features/Shutterstock)

A model presents a creation by a Mexican designer during a catwalk show promoting diversity and inclusion to foster acceptance and removal of barriers that disabled people face in the country, in Mexico City, Mexico on October 26, 2022. (Photo by Quetzalli Nicte-Ha/Reuters)

This May 11, 2016 photo shows the backside of a bus decorated with a provocative mural, in Acapulco, Mexico. (Photo by Enric Marti/AP Photo)

Clowns pose for a picture during the International Clown Day in Guadalajara, Mexico, on December 10, 2019. (Photo by Ulises Ruiz/AFP Photo)

Horizontal lightning was captured in this picture taken over an hour in Ensenada, Mexico on October 28, 2021. (Photo by Edgar Lima/Animal News Agency)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).