To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A crane loads logs at the Novoyeniseisk wood processing plant, with the air temperature at about minus 20 degrees Celsius (minus 4 degrees Fahrenheit), in the town of Lesosibirsk in Krasnoyarsk Region, Siberia, Russia, February 16, 2016. The plant exports timber to Europe, Northern Africa and Asia. The Taiga, also known as the boreal forest, on the coast of the Angara River and Yenisei River is one of the main areas for the industrial cutting of wood thanks to the high quality of the Angara pine. Open air work continues all year around regardless to temperatures which can drop to minus 52 degrees Celsius (minus 61.6 degrees Fahrenheit), according to employees. (Photo by Ilya Naymushin/Reuters)

Swans swim over a lake, with the air temperature at about minus 35 degrees Celsius (minus 31 degrees Fahrenheit) as steam ascends above the water during sunset near the village of Urozhainy, Sovetsky district of Altai region, January 26, 2015. About 600 swans annually migrate to the lake, which is heated by warm springs, where they spend their winter being fed by yagers, which helps them to survive the severe cold. (Photo by Andrei Kasprishin/Reuters)

Carlos Bahia, dressed as Santa Claus, talks with boys at the Maresias beach, in the state of Sao Paulo December 9, 2014. In the Southern Hemisphere summer starts on December 1, so while countries in the north are experiencing a white Christmas with grey skies, those in the south are busy surfing and sunbathing in temperatures just shy of 100 degrees Fahrenheit (38 degrees Celsius). (Photo by Nacho Doce/Reuters)

Visitors watch as members of a local winter swimmers club pour buckets of cold water over their daughters, 7-year-old Liza Broverman and 2-year-old Alisa Smagina during a celebration of Polar Bear Day at the Royev Ruchey zoo, with the air temperature at about minus 5 degrees Celsius (23 degrees Fahrenheit), in Krasnoyarsk, Russia, November 27, 2016. (Photo by Ilya Naymushin/Reuters)