U.S. Corporal Stanley Suski, left, and Miss Tamako, a Geisha girl, whirl a bit of Jitterbug, in a bar, in Tokyo, Japan, on October 1, 1945. (Photo by AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Tube passengers take a selfie next to a London underground roundel designed for the launching of the Night Tubes on display at Oxford Circus underground station in London, Britain, 19 August 2016. The long delayed Night Tubes service launched on 19 August. The 24-hour service will operate on Fridays and Saturdays. (Photo by Hannah Mckay/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)