Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Participants of the 79th edition of the annual Christmas swimming “Coupe de Noel” jump into the Lake Geneva, in Geneva, Switzerland, Sunday, December 17, 2017. More than 2000 men and women swam the 120 meters at the traditional Christmas swimming in Geneva where the water temperature was 6 degrees. (Photo by Martial Trezzini/EPA/EFE/Rex Features/Shutterstock)

A seller dressed as Snegurochka (The Snow Maiden) shows Christmas toys at the Christmas decorations set in the Moscow GUM State Department store in Moscow, Russia in Moscow, Russia, Monday, December 16, 2019. (Photo by Pavel Golovkin/AP Photo)

Partygoers in Cardiff, England refused to let the rain dampen their Christmas spirits on “Thirsty Thursday”, December 19, 2018. Christmas partygoers got into the party spirit last night as they headed out for some festive fun up and down the country. (Photo by Huw Evans Picture Agency)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.