Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Konishiki “The Dumptruck” of Hawaii stares down at his opponent during the first Sumo Bashai held outside Japan, at the Albert Hall in London, England. (Photo by Chris Cole /Getty Images). 1991

Camels walk down a street at the end of the Three Kings Day Parade in East Harlem on January 6, 2012 in New York City. (Photo by Mario Tama/Getty Images)

A woman wearing a kimono performs an uchimizu ritual outside a pachinko game parlor in Tokyo June 30, 2015. The splashing of water onto the hot asphalt in summer is an old Japanese tradition meant to cool down the air as the water evaporates. (Photo by Thomas Peter/Reuters)

A visitor and an employee dressed as Snegurochka (Snow Maiden), the granddaughter of Ded Moroz (Russian equivalent of Santa Claus), pose for a picture inside an upside down house, constructed as an attraction for local residents and tourists and located at the Royev Ruchey Park of Flora and Fauna in the suburbs of Krasnoyarsk, Russia, December 7, 2016. (Photo by Ilya Naymushin/Reuters)

Children, some in tears, are escorted down a road in Barcelona, Spain, Thursday, August 17, 2017. Police in Barcelona say a white van has mounted a sidewalk, struck several people in the city's Las Ramblas district. (Photo by Manu Fernandez/AP Photo)

New Orleans police officers try to keep their heads down as they move in on a Black Panther headquarters during an exchange of gunfire in New Orleans on September 15, 1970. The shootout occurred as police moved in to make arrests on Tuesday morning following a series of incidents. (Photo by Jack Thornell/AP Photo)

Anthony Joshua, right, knocks down Andy Ruiz during the third round of a heavyweight championship boxing match Saturday, June 1, 2019, in New York. Ruiz won in the seventh round. (Photo by Frank Franklin II/AP Photo)