Frenchman Georges Speicher drinks as he starts riding down the Col de l'Aubisque during the 18th stage of the Tour de France between Tarbes and Pau. on July 17, 1933. Speicher finished second beaten by Spanish winner Learco Guerra to retain his overall leader's yellox jersey on his way to winning the Tour de France. (Photo by France Presse Voir/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Catherine Hollis of Chester, Pa., and Izzy Weintraub of Atlantic City eat Cherrystone clams at Atlantic City's annual clam-eating contest September 16, 1946. They finished 96 and 66 clams respectively in 20 minutes. (Photo by Sam Myers/AP Photo)

Members of the San Francisco Gay Freedom Day Marching Band and Twirling Corps do their thing down San Francisco's Market Street, June 27, 1982. Police estimate the crowd to be 300,000 for the Lesbian/Gay Freedom Day parade and rally. (Photo by Carl Viti/AP Photo)

Elysia Gonzalez, right, helps Caterine Sanchez adjust her hat inside the ladies room ahead of the Belmont Stakes horse race, Saturday, June 10, 2023, at Belmont Park in Elmont, N.Y. (Photo by Mary Altaffer/AP Photo)

A child dressed in an imitation dress of army soldier enjoys a cold drink during a religious procession in Amritsar, India, 15 December 2015. The religious procession was taken out on the eve of the martyrdom day of the 9th Guru or Master of the Sikhs Sri Guru Tegh Bahadur Ji. Guru Tegh Bahadur was executed for not converting to Islam on the orders of Mughal Emperor Aurangzeb in Delhi in 1675 AD. The place of this occurrence is called Gurudwara Sis Ganj at Delhi. Guru Tegh Bahadur the youngest of the five sons of Guru Hargobind was born in Amritsar in 1621. (Photo by Raminder Pal Singh/EPA)

An Indian soldier from the international peace keeping force (IPKF) instructs young Sri Lankan recruits in shooting, part of the training given to the citizen's volunteer force in the North-Eastern Sri Lankan city of Batticaloa, September 28, 1989. (Photo by Barbara Walton/AP Photo)

Tandem hair drying is possible with a new two-hood attachment for any electric hair dryer manufactured by Postcraft Co of Tucson, Ariz., shown in Chicago, January 27, 1965. A Y adapter permits two hoses to be attached to the dryer. (Photo by Edward Kitch/AP Photo)