To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Moichara or Bull race is a rural festival where a pair of bulls race each other during the monsoon season. This race is performed by a farmer in Parganas, India on July 4, 2021. (Photo by Sumit Sanyal/SOPA Images/Rex Features/Shutterstock)

Festival-goers enjoy a fairground ride at Reading Festival in Reading, west of London, on August 27, 2021. As coronavirus covid-19 infection levels rise across the country, vaccines will be offered to revellers throughout the weekend. The organiser of Reading and Leeds Festivals has said such events are arguably “safer places to be” because attendees have been tested for covid-19. The festivals are returning this year with headliners including Stormzy, after being cancelled last year due to the pandemic. (Photo by Daniel Leal-Olivas/AFP Photo)

Festival-goers enjoy the mud during the annual Boryeong Mud Festival at Daecheon Beach on July 18, 2015 in Boryeong, South Korea. The mud, which is believed to have benefical effects on the skin due to its mineral content, is sourced from mud flats near Boryeong and transported to the beach by truck. (Photo by Chung Sung-Jun/Getty Images)

Parade-goers walk in the annual West Indian Day Parade on September 02, 2019 in the Brooklyn borough of New York City. The annual celebration of Caribbean culture is one of the largest of its kind and features dozens of floats and costumed participants that make their way down Flatbush Avenue. (Photo by Yana Paskova/Getty Images)