Sisters await the arrival of the caravan carrying the late Cuban President Fidel Castro's ashes in El Maja, Cuba, December 1, 2016. (Photo by Edgard Garrido/Reuters)

When Roberto Perez (also known as Rob The Original) gives you a haircut, it’s probably not going to be just a haircut.

Swimmers in fancy costume take part in the New Year's Day swim at Saundersfoot in Wales, Britain, January 1, 2017. (Photo by Rebecca Naden/Reuters)

A young devotee of the Nine Emperor Gods has a large needle pushed through his cheek during the annual Phuket Vegetarian Festival in the southern province of Phuket on October 1, 2016. (Photo by Lillian Suwanrumpha/AFP Photo)

Ayah, 37, weeps as she is embraced by a police officer during a demonstration against the Danish face veil ban in Copenhagen, Denmark, August 1, 2018. (Photo by Andrew Kelly/Reuters)

Models present creations by Ukrainian designer Ivan Frolov during Ukrainian Fashion Week in Kiev, Ukraine on February 1, 2019. (Photo by Valentyn Ogirenko/Reuters)

Vietnam's Pham Hong Anh in action during her single dance final during the Southeast Asian Games' DanceSport competition in Mabalacat, Philippines, December 1, 2019. (Photo by Athit Perawongmetha/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.