Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

Revellers take part in the Holi Party Festival at the Niemeyer Center in Aviles, northern Spain, August 29, 2015. The event is inspired by the Hindu Holi spring festival of colour celebrated mostly in India but has recently spread to other countries. (Photo by Eloy Alonso/Reuters)

A boatman rests on his boat in the flooded Ganges river under the Shastri bridge at Daraganj Ghat, in Allahabad, India on August 22, 2019. (Photo by Sanjay Kanojia/AFP Photo)

Zhu Jianqiang, or “strong-willed pig”, famous for surviving more than a month buried in the ruins after the magnitude-8.0 Wenchuan earthquake in 2008, feeds on food sent by admirers wishing it a safe winter in Jianchuan Museum, Chengdu city, southwest China's Sichuan province, 11 January 2021. (Photo by Rex Features/Shutterstock)

A woman walks in a street in freezing weather of –24 degrees Celsius in Omsk, Russia on January 13, 2021. Daytime temperatures have been below –20 degrees Celsius in the Omsk Region since 25 December 2020. (Photo by Yevgeny Sofiychuk/TASS)

Monster girl Crazy Sa-ya, an iconic Harajuku girl and a staff member of the cafe, wearing a face mask poses for a photograph at Kawaii Monster Cafe, amid the coronavirus disease (COVID-19) outbreak, in Tokyo, Japan on January 31, 2021. (Photo by Issei Kato/Reuters)

A model is seen posing in front of Olivier Rousteing, during the Balmain Pre-Fall 2021 Collection photoshoot by Olivier Rousteing, from Saint-Honore Flagship store in Paris, on December 09, 2020 in Paris, France. (Photo by Edward Berthelot/Getty Images)

A Sumatran elephant calf receives medical attention at the Saree elephant conservation centre in Saree, Aceh province on February 15, 2021, following the three week-old pachyderm's rescue in Pidie district after being stuck in mud. (Photo by Chaideer Mahyuddin/AFP Photo)