Ornamental chicken breeding clubs have emerged in Indonesia, Thailand, North America and even European countries such as the UK and France. Malaysia is however the epicenter of this cultural phenomenon. These chickens are prized for their build, size, behavior and showmanship by their owners and competitions or beauty contests as they are often described are held almost every week in at least one village in Malaysia. Judges sit around a square table inspecting each chicken for a few minutes trying to determine a champion specimen in its own weight class based on its stance, temperament and physical assets like wings, tails and comb. The walk or strut by an ornamental chicken in a beauty contest, much like a runway model, constitutes a large part of the scoring system. (Photo by Ernest Goh/2013 Sony World Photography Awards)

Meghan Puhr participates in a virtual realty presentation during an Intel news conference before CES International, Wednesday, January 4, 2017, in Las Vegas. (Photo by John Locher/AP Photo)

Residents of the Brussels suburb of Molenbeek are searched by police before taking part in a memorial gathering to honour the victims of the recent deadly Paris attacks, in Brussels, Belgium, November 18, 2015. (Photo by Yves Herman/Reuters)

An Indian girl dressed in traditional attire reacts to camera as she watches a cultural performance during Lohri festival in Jammu, India, Monday, January 13, 2014. Lohri is a celebration of the winter solstice observed by Hindus and Sikhs in northern India. (Photo by Channi Anand/AP Photo)

A man hugs a child at the Santuario de Nuestra Senora de Guadalupe during a celebration on the Virgin of Guadalupe Day in Guatemala City, December 12, 2015. According to Catholic believers, December 12 marks the anniversary of the apparition of the Virgin of Guadalupe at the Cerro del Tepeyac in Mexico. (Photo by Jorge Dan Lopez/Reuters)

An Indian woman wrapped in a shawl travels with others on a bullock cart on a cold day at Jhansi district, in Bundelkhand, India, Monday, December 29, 2014. Most parts of north India Monday continued to shiver under biting cold with the mercury dipping several notches. (Photo by Rajesh Kumar Singh/AP Photo)

Sara Takanashi of Japan, Maja Vtic from Slovenia and Germany's Carina Vogt (R-L) prepare for a training session of the women's Individual normal hill HS100 ski jumping at the Nordic World Ski Championships in Falun February 18, 2015. (Photo by Kai Pfaffenbach/Reuters)

Children play football in Bujumbura, Burundi on March 19, 2015. (Photo by Carl de Souza/AFP Photo)