A woman smiles as she gets a new tattoo during Rio Tattoo Week in Rio de Janeiro, Brazil, Friday, January 16, 2015. Tattoo artists from Brazil and around the world gathered for the annual three day convention. (Photo by Silvia Izquierdo/AP Photo)

A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

A dragon mask for the upcoming Lunar New Year hangs on the wall at Lily Hambali's and lion masks and custome maker in Bogor, Indonesia, 02 February 2015. The Chinese Lunar New Year, known here as Imlek, is only three weeks away. The whole city is getting decked out to celebrate the event on 19 February 2015. (Photo by Adi Weda/EPA)

An Occupy Wall Street protestor is arrested by the police during a march from Zuccotti Park to Union Square on March 24, 2012 in New York City. The Occupy Wall Street movement has seen a resurgence in recent weeks in part due to new protests over the killing of Florida teen Trayvon Martin. (Photo by Andrew Burton/Getty Images)

People take part in the Cupid's Undie Run in the Manhattan borough of New York February 7, 2015. The run, held to raise funds to combat children's tumors, sees runners in their underwear partying and running along the West Side Highway. (Photo by Carlo Allegri/Reuters)

A reveller gets ready to dance during a "pow-wow" celebrating the Indigenous Peoples Day Festival in Randalls Island, New York, October 11, 2015. The festival is held as a counter-celebration to Columbus Day and is to promote Native American culture and history. (Photo by Eduardo Munoz/Reuters)

A woman rides a custom bike during "Bike Kill 12" in the Brooklyn borough of New York City, October 31, 2015. "Bike Kill" is an annual gathering of builders and riders of home-made bicycles that culminates in a tall bike jousting competition. (Photo by Stephanie Keith/Reuters)

Victoria's Secret model Adriana Lima poses with her Madame Tussaud's wax likeness at a reveal event at the Victoria’s Secret store in Herald Square in the Manhattan borough of New York November 30, 2015. (Photo by Brendan McDermid/Reuters)