“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Second World War veteran 90 year old William Walker launches the Scottish Poppy Appeal, together with soldiers from the Royal Highland Fusiliers, 2nd Battalion the Royal Regiment of Scotland, on October 27, 2011 in Penicuick, Scotland. Mr Walker, who was wounded while serving in Burma in 1943 with the Royal Scots, helped the soldiers form the shape of ninety to celebrate the 90th anniversary of the annual November campaign. (Photo by Jeff J Mitchell/Getty Images)

Microphones are seen in front of Frida, a female Chihuahua, after the San Francisco Board of Supervisors issued a special commendation naming Frida “Mayor of San Francisco for a Day” in San Francisco, California November 18, 2014. Frida, a previously unknown female Chihuahua, has won her first political office, being named Mayor of San Francisco for the day as part of a campaign to support the city's animal shelter. (Photo by Stephen Lam/Reuters)

A Russian air force technician reports to a pilot that a bomber is ready for a combat mission at Hemeimeem air base in Syria Wednesday January 20, 2016. Russian warplanes have flown over 5,700 combat missions since Moscow launched its air campaign in Syria on September 30, 2015. (Photo by Vladimir Isachenkov/AP Photo)

Skoda is promoting the Fabia vRS with “Mean Green”, a television commercial filmed at the factory in the Czech Republic, showing a meaner side to the 180hp 1.4L TSI turbo and supercharged Fabia hatchback. The commercial begins with the brutal destruction of the Fabia cake commercial from 2007, with the Sound of Music “Favourite Things” track providing an ongoing sense of irony. The online campaign in the UK invites visitors to decide between lovely and mean, choosing between gingerbread and venom.

Models in lingerie are seen walking the streets of Sydney during a marketing campaign in support of marriage equality in Sydney, Australia on August 14, 2017. On Monday, 60 Honey Birdette employees took to the streets of the Sydney CBD in support for marriage equality ahead of the federal government’s controversial postal plebiscite on the topic, with forms slated to arrive in Australians’ mailboxes on September 12. Australians will vote on whether to legalise gay marriage via a voluntary postal vote and need to register by August 24. According to Honey Birdette’s Facebook page, the aim of the demonstration was to empower women and celebrate equality. The founder and CEO of the brand Eloise Monaghan is a “proud member of the community” and married to another woman. (Photo by PA Wire)

Bluebella Lingerie advertising photo shoot, Oxford Circus, London, Great Britain on September 14, 2017. Bluebella has staged its most daring lingerie campaign yet, sending 19 models to strut their stuff in skimp smalls on one of London's busiest junctions. Bluebella organised the show early in the morning to minimise congestion ahead of London Fashion Week which starts on Friday 15th September. The “models” included a medical PA, a company boss, four students, two actors, a musician and two writers. (Photo by Cavendish Press/LESAUVAGE/Bluebella)

Revelers dance and shout as they listen to music, in front of the main stage, during the 21st Woodstock Festival in Kostrzyn-upon-Odra, Poland July 31, 2015. An estimated 200,000 people attended the ongoing festival, a brainchild of Polish journalist and social campaigner Jerzy Owsiak, on Friday. Owsiak initiated the event to say thank you to those who donated money to his GOCC charity organisation that delivers medical care for children. (Photo by Kacper Pempel/Reuters)