Visitors watch as members of a local winter swimmers club pour buckets of cold water over their daughters, 7-year-old Liza Broverman and 2-year-old Alisa Smagina during a celebration of Polar Bear Day at the Royev Ruchey zoo, with the air temperature at about minus 5 degrees Celsius (23 degrees Fahrenheit), in Krasnoyarsk, Russia, November 27, 2016. (Photo by Ilya Naymushin/Reuters)

Members of the Australian cabaret & circus troupe Briefs cool down in a fountain on the Southbank in London, Tuesday, July 19, 2022. Britain shattered its record for highest temperature ever registered Tuesday, with a provisional reading of 39.1 degrees Celsius (102.4 degrees Fahrenheit), according to the country's weather office – and the heat was only expected to rise. (Photo by Frank Augstein/AP Photo)

A girl runs as she plays in a fountain at a shopping mall in Beijing, Friday, June 23, 2023. Authorities issued a rare red alert for high temperatures in parts of China's capital on Friday, the highest level of warning, as highs were expected to once again climb to around 40 degrees Celsius (104 degrees Farenheit). (Photo by Mark Schiefelbein/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A zookeeper feeds a hippopotamus with a watermelon in its enclosure in Belgrade's zoo, Serbia, July 20, 2015. Temperatures in Serbia have risen up to 40 degrees Celsius (104 degrees Fahrenheit), according to official meteorological data. (Photo by Marko Djurica/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.